Kitty Bow
It ‘s Been A Year Since Landow, His Stable Of 25 DJs And Cat Mascots Hugo And Starla, Started Broadcasting Y-Not Over The Net From His West Philly Home.
It has been a year since Landow, his stable of 25 DJs and kitty mascots Hugo and Starla, started broadcasting Y-Not over the Net from his West Philly home. “Or, the Bunker, as we call it,” Landow announced.
His goal is to resume the legacy of Y100, playing similar music without the restraints of corporate playlists, allowing the DJs to play deep album cuts or indie bands, so long as they fit with the station’s identity.
Since Y-Not started broadcasting at ynotradio.net, Landow has paid all fees — about $1,000 a month, including streaming, royalties and promotion — out of his very own pocket, supported by a part time job at radio trade magazine FMQB. He earns no salary and all of the DJs work for free . Ideally, Landow would like to get sponsors or partner with another organisation, but doing stuff like selling ads isn’t part of his DNA. Lately the station has started taking donations to defray costs.
In a perfect world, Landow would be back on earthly radio. He has a soft place in his heart for the FM dial. Not to mention, the FM listeners.
The number of people tuning into Y-Not fluctuates, but on a recent Wed. morning, 93 were listening. He admits it isn’t a huge number and it’s a far cry from the average 384,000 weekly listeners logged by Arbitron in Y100′s final years. But Landow is philosophical. “It’s just pleasant to know someone’s listening.” Y-Not broadcasts through Net radio network Live 365, which figures out the popularity of a station by measuring listener hours. As of Monday, Y-Not had logged 21,361 total listening hours.
“To get a station over one thousand or 2,000 is pretty difficult,” claimed Chris Houghton, online-marketing executive at Live 365. Y-Not is the fourth- most-popular alternative rock radio stations that broadcasts through Live 365. And Y-Not differs substantially from the three more popular stations because it tends to a Philadelphia audience, not a world one.
Landow mans the mic Monday thru Fri. from 9 a.m. Till he is relieved by another DJ. Y-Not is online twenty-four hours a day with a live host curating and introducing music from nine a.m. To ten or 11 p.m. Monday thru Fri. and nine a.m. To 4 p.m. On Saturdays. On Sundays and the off hours, Landow puts the station on auto-pilot.
“Realistically, I would like to have my living room to myself one day a week,” he said.
Sound deliverance When most radio stations go offline, DJs scatter to available roles and listeners find new buttons on their radios. But the former Y100, once called Y-Rock, has refused to go down silently.
Its first death was Feb 2005, in a wave of format-switches away from alternative rock, when owners Radio One decided to switch to a rather more popular hip hop sound. Program boss Jim McGuinn led the troops to a spare room in his South Philly house and Y100 Rocks was born. “I thought that if we kept the onlookers together in one place and we kept some semblance of a staff, that somebody with an FM frequency might be enticed to re launch the format,” declared McGuinn, now a program director at the Current, a public-radio station in St. Paul, Minn.
The liberty of Net radio was thrilling for McGuinn and Landow, especially after the increasingly corporate management of the final years of Y100. “For the folks that worked at the original Y100, doing the Net thing was getting back to why we got into the business in the 1st place,” McGuinn announced. “We were the individuals that wanted to come over and sit on your couch and play you some actually cool record that we found.
The Net enables us to get back to that 1st impulse that brings most people to radio, or should.” With little to no competition in the choice market at that point and a mail list of 50,000 emails, Y100 Rocks flourished. “It incidentally became a business and a prospering Net radio station,” McGuinn expounded, who credits volunteers for helping the station file for taxes and confirm everything was legal. “We were blown away when listeners and members of the community wished to join.”
In July 2006, McGuinn announced to his volunteer staff that Y100 Rocks would become part of WXPN as a new service that would appeal to a younger audience, Y-Rock on WXPN. Until last year, Y-Rock was broadcast over the airwaves for ten hours per week and fulltime online on XPN’s HD-2 channel,writes tagza.com.
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This entry was posted on Tuesday, October 4th, 2011 at 4:10 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.